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LABEL LOFT PRIVACY POLICY

Label Loft (Pty) Ltd
Effective Date: 1 January 2026

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1. Introduction

At Label Loft (Pty) Ltd ("Label Loft", "we", "our", or "us"), we are committed to protecting your privacy and ensuring that your personal information is handled responsibly and in accordance with applicable data protection laws, including the Protection of Personal Information Act, 2013 (POPIA).

This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have regarding your personal information when using our website or purchasing our products.

 

2. Information We Collect

We may collect the following categories of personal information:

 

Personal Information

  • Full name

  • Email address

  • Telephone number

  • Billing and delivery addresses

  • Account login details (where applicable)

 

Order & Transaction Information

  • Products purchased

  • Order history

  • Returns and exchanges

  • Payment information (payments are securely processed through our third-party payment providers; Label Loft does not store your complete payment card details.)

 

Customer Communications

  • Customer support enquiries

  • Product reviews

  • Feedback

  • Marketing preferences and newsletter subscriptions

 

Technical Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Cookies and similar tracking technologies

 

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders

  • Deliver products and manage returns or exchanges

  • Process payments securely

  • Communicate regarding your orders

  • Provide customer support

  • Send promotional emails and marketing communications (only where you have provided consent or where permitted by law)

  • Improve our website, products and customer experience

  • Detect and prevent fraud or misuse

  • Comply with legal and regulatory obligations

 

4. Legal Basis for Processing

Where applicable, we process your information on the following legal grounds:

  • Performance of a contract (processing your orders)

  • Your consent (marketing communications)

  • Our legitimate business interests (website improvements, fraud prevention and customer service)

  • Compliance with applicable laws and regulations

 

5. Sharing Your Information

We may share your information with trusted third parties who assist us in operating our business, including:

  • Payment service providers

  • Courier and delivery companies

  • Website hosting providers

  • Marketing and email service providers

  • Analytics providers

  • Professional advisers where required

 

We may also disclose your information:

  • Where required by law

  • To protect our legal rights

  • During a business sale, merger, acquisition or restructuring

We do not sell your personal information to third parties.

 

6. Cookies

Our website uses cookies and similar technologies to:

  • Ensure website functionality

  • Improve website performance

  • Analyse visitor behaviour

  • Personalise your browsing experience

  • Support marketing activities

 

You may disable cookies through your browser settings; however, doing so may affect certain website functionality.

 

7. Data Retention

We retain your personal information only for as long as reasonably necessary to:

  • Provide our services

  • Maintain business records

  • Comply with legal and tax obligations

  • Resolve disputes

  • Enforce our agreements

 

Where legally required, certain transaction records may be retained for longer periods.

 

8. Protecting Your Information

We implement appropriate technical, physical and organisational safeguards to protect your personal information against unauthorised access, loss, misuse or disclosure.

While we take reasonable steps to secure your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

 

9. Your Rights

Depending on your location and applicable legislation, you may have the right to:

  • Request access to your personal information

  • Correct inaccurate information

  • Request deletion of your personal information

  • Object to certain processing activities

  • Restrict processing

  • Withdraw consent for marketing communications at any time

  • Request data portability where applicable

To exercise any of these rights, please contact us using the details provided below.

 

10. Children's Privacy

Our website and services are not intended for children under the age of 16, and we do not knowingly collect personal information from children without appropriate parental or legal guardian consent.

 

11. International Transfers

Where your information is transferred outside South Africa, we take appropriate steps to ensure your personal information remains protected through contractual safeguards or other legally recognised protection mechanisms.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or services.

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The updated version will be published on this page together with the revised effective date.We encourage you to review this policy periodically.

 

Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

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Label Loft (Pty) Ltd

Email: info@labelloft.co.za

Telephone: +27 79 367 7915

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Address:
79 6th Street
Parkhurst
Johannesburg
South Africa

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